Loot Crate and Sanrio Unveil “Sanrio Small Gift Crate” Subscription at New York Comic-Con

First Crate Celebrates Launch of Hello Sanrio, Connecting the World of Hello Kitty and Friends

Loot Crate, the leading fan-based commerce and community platform, and Sanrio, the global lifestyle brand best known worldwide for pop icon Hello Kitty, today announce the mystery gift box subscription “Sanrio Small Gift Crate” featuring an exclusive collection of never before seen Sanrio goods including apparel, collectibles, accessories and more. The concept for the crates was inspired by Sanrio’s ‘small gift, big smile’ philosophy, which is the foundation for all Sanrio characters and products and the concept that elicits the ‘surprise & delight’ that is distinctly Sanrio.

This first crate in the subscription series is themed aroundhello sanrio, a new multi-character brand from Sanrio, that ushers in an immersive world uniting multiple Sanrio characters and their fans through unique products and content. The crate features an assortment of exclusive products and content from Japan, featuring Hello Kitty,Chococat, My Melody, Keroppi, Gudetama, Badtz Maru Little Twin Stars and Pompompurin, among others, including artwork and core Sanrio products. Additional crates will be available in 2017 and will feature various themes that celebrate characters and unique products.

“Sanrio was founded with the objective to foster ‘social communication’ - connecting people, nurturing friendships, and bringing happiness to the world through thoughtfully-designed characters, products and services,” said Jill Koch, Senior VP Brand Management and Marketing, Sanrio. “Loot Crate is the perfect partner to drive Sanrio’s objective of delivering happiness through a unique product offering delivered directly to our fan’s front door.”

“Through our collaboration with Sanrio, we’re able to tap into one of the most loyal fan communities with a multi-generational audience worldwide,” said Chris Davis, CEO of Loot Crate. “We’re excited to bring Hello Kitty and more Sanrio characters to Looters with uniquely curated products, while providing this great fan community with an immersively designed experience they wouldn’t find in stores.”

Loot Crate will be unveiling the first “Sanrio Small Gift Crate” design at New York Comic Con on Thursday, October 6, 2016, at 11am EST at booth #536, and will be joined by Hello Kitty and Sanrio ambassadors. Attendees interested in speaking with representatives or having their picture taken withHello Kitty can stop by the booth.

Learn more information about the Loot Crate and Sanrio offering at www.lootcrate.com/sanri

Post by Vikki
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