Thursday, December 15, 2016


Play With Hello Kitty and Friends in Limited Time Sonic Dash Mobile Game Event

SEGA® and Sanrio announce the launch of the first phase of the Sonic the Hedgehog x Sanrio collection at select Sanrio stores and starting on December 15. The initial collection will include 10-inch plush featuring mash-ups of SEGA’s Sonic, Tails, Knuckles and Amy with Sanrio characters Hello Kitty, Badtz-Maru, Chococat and My Melody.

“SEGA and Sanrio both have a rich history in creating whimsical creative characters that transcend generations along with a loyal dedicated fan base,” said Licensing Director of SEGA of America, Anoulay Tsai. “With 2016 marking Sonic's 25th anniversary, we've stepped out of the box by creating innovative collaborations with iconic brands like Hello Kitty to reinforce the relevance, longevity and strength of our beloved blue hedgehog. We hope to surprise and delight our fans through our combined efforts.”

The second phase of the collection will feature expanded categories including plush and collectible vinyl figures from Toynami and include variations of co-branded SEGA and Sanrio character designs. Launch details for the second phase will be announced later in 2017.

“We are honored to celebrate Sonic the Hedgehog’s 25th Anniversary and collaborate with SEGA to bring our characters together with Sonic and friends in his fantastic world,” said David Marchi, Vice President of Brand Management and Marketing at Sanrio, Inc. “We hope both fan bases will love the product collections and the digital play during the limited time mobile game event.”

Also launching is a limited four-week in-game event for the hit mobile game Sonic Dash, which has been downloaded over 220 million times. Throughout the month long event, fans can race through Sonic’s world as they play as My Melody, Chococat, Badtz-Maru and Hello Kitty. Players can unlock the Sanrio cast of characters by completing the in-game challenge each week. Once unlocked, the Sanrio characters will be available for play into perpetuity. Download now for free on the App Store for iPhone and iPad, Google Play, Amazon Underground and forWindows Phones.

To stay current on Sonic the Hedgehog news, follow Sonic on Twitter, like him on Facebook, and subscribe to the Twitch Channel and the YouTube Channel. For the latest in Sonic fashion and toys, follow the Instagram account @SonicStyles.

Post by Vikki
Twitter: ProfessorWhite
Facebook: Fangirl Review

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